I ask this question NOT because I believe it to be true but because it seems that the beauty industry wants us to believe that.
By us, I mean women over 50, who sometimes feel like they lose their beauty at age 50. So I did a little digging and this is what I found.
Did you know that most of the major beauty corporations are run by men? When I discovered this it gave me an ‘aha’ moment and things started to make sense to me.
Inside the Beauty Industry
Isn’t it ironic that the beauty industry pushes make-up on the young and skincare on the aging with all the anti-aging products. Hmmm…marketing ploy?
Let us not worry about of our skin at a young age, because it will be forever until we are old, and can worry about that later. That is what the beauty industry wants you to believe.
This way, after they have taken countless money from you trying the latest lipstick, eyeshadow, foundation, bronzers, etc…they can continue to take money from you, when you get older, as you search for the fountain of youth in the latest and greatest skin care products all geared toward older women with anti-aging written all over them.
When in reality, if you start taking care of your skin at a young age, you won’t need so much makeup to cover your healthy beautiful skin as you get older. Not to mention it will help you grow confident as your skin matures avoiding spending a countless amount of money on expensive products promising you youthful skin.
In the end, we are all going to age (unless you decide on plastic surgery), so it is not about youthful skin but more about achieving and maintaining healthy skin.
Take Care of Your Skin First
So back to the question…Do Women Lose Their Beauty at Age 50?
If you ask the men who are running the beauty industry I would bet you that most, if not all, would say YES!
Most men in charge of makeup products are not going to market to older women when they can market all the anti-aging creams to them. Makeup is targeted at teens and women in their 20’s mostly. Skin care products usually get targeted at women in their 30’s and 40’s. Where does that leave the rest of us?
We are no longer the standard. What do you think about that?
What men forget is that beauty is not just external. It is maturity, strength, knowledge, and overall a great personality.
I will take the 50ish year old me over the 20 year old me anytime of the day. As a mature woman and mother of a teenage daughter, I refuse to buy into it.
Once I had hit 50, I have never had more confidence, wisdom, and dare I say look more beautiful than I do today.
When we are younger we don’t know who we really are. So if you don’t know who you really are, you tend to hide the real you. You mask your natural youthful beauty with tons of makeup that are marketed toward you instead of embracing it.
Sometimes by following a trend that really is not you or covering your youthful face with so much makeup you begin to believe that you’re not beautiful without it. And so the endless cycle of maintaining beauty begins.
Remember, everything you see on the cover of magazines and filtered on Instagram is not real. It is just another ploy from the beauty industry making women feel less than they are. Do not forget that you are smarter than that.
I am not saying to not buy the makeup and wear it to feel pretty, I am just saying ask yourself why and for whom you are doing it for.
I bet you 8 out of 10 times it is because you are not happy with your skin.